Which of the following is NOT a component of the mission statement's purpose?

The mission statement serves as a foundational element for an organization's identity, providing clarity around its purpose and guiding its actions. The components that are traditionally included in a mission statement revolve around defining the organization's operational goals, communicating its purpose and direction, and guiding overall strategy for decision-making.

Establishing market dominance, while important in the context of business strategy, is not typically a core component of a mission statement. A mission statement is more focused on articulating the organization's reason for existence and how it intends to serve its customers and stakeholders, rather than directly aiming to dominate the market. This distinction is crucial because it emphasizes the organization's values and objectives rather than competitive aspirations.

In summary, while establishing market dominance is a strategic goal that a company might pursue, it doesn't align with the fundamental purpose of a mission statement, which is primarily concerned with defining the company's identity, purpose, and guiding principles.