Which of the following best defines external communication?

External communication refers to the exchange of information between an organization and outside entities, such as clients, suppliers, regulatory bodies, and the general public. This type of communication is crucial for building relationships, fostering partnerships, and establishing a company's public image. It often involves marketing, public relations, and customer service interactions that convey the organization’s message to people outside its internal structure.

Choosing the answer that defines external communication highlights its role in connecting the organization with the outside world, which is essential for business operations and reputation management. Understanding this concept is vital in any organization as it underscores the importance of maintaining effective communication strategies that engage with external stakeholders, helping to build trust and facilitate collaboration.