Which factor does NOT influence the level of desirability for a target class of business?

The level of desirability for a target class of business is primarily influenced by market cycles, loss experience, and changes in forms, which all contribute to determining the overall attractiveness and sustainability of a particular insurance class. Market cycles involve industry trends that can impact the profitability and demand for certain types of coverage, while loss experience refers to the historical claims and risks associated with that class, indicating its safety and potential profitability for underwriters.

Changes in forms pertain to the updates and modifications in coverage terms and policies, influencing the way risk is perceived and managed by insurers. These factors collectively shape how desirable a business class is for insurance providers.

In contrast, competitive pricing strategies, while essential for a company's market positioning and customer acquisition, do not directly influence the inherent desirability of the business class itself. Instead, such strategies are responses to the market and may vary based on external competitive pressures rather than the fundamental characteristics of the insurance class in question. Thus, competitive pricing strategies do not fundamentally affect whether a target class is viewed as desirable or not.