What is a common concern for customers purchasing insurance online?

One of the most common concerns for customers purchasing insurance online is the desire for face-to-face interaction. Many individuals feel that engaging directly with an agent helps build trust and allows for personalized communication about their specific insurance needs. Face-to-face interaction provides a sense of assurance that often comes from human connection, allowing customers to ask questions and receive immediate feedback in a supportive environment.

This concern highlights the stark difference in comfort levels that customers may experience when navigating digital platforms, as they might worry about the effectiveness of online communications and the potential lack of personalized service. Thus, having the ability to discuss their coverage in person can significantly impact a customer's willingness to complete an online insurance purchase.

While other factors like accessibility of information and trust in automated pricing are important, the desire for personal interaction remains a prevalent issue for many consumers considering buying insurance online.